DTS, a leader in entertainment technology, gathered insights from over 3,000 respondents about how they consume in-car entertainment. Stay ahead of the latest trends and learn how consumers listen to audio, watch video, and play games in the car.
Key insights include:
Radio remains king: radio continues to be the most popular form of audio entertainment—even over music streaming.
Video is on the rise: video use is up 25% year-over-year, with high-quality video capability in the dash positively impacting purchase intent.
Gaming has potential: gaming garners strong interest from Millennial and Gen Z consumers, particularly for the casual game genre.
Entertainment is a key feature: over 50% of respondents are willing to pay more for better in-car entertainment.
DTS
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Calabasas, CA 91302 dts.com
